Friday, November 02, 2007

Lie, Cheat, Steal and Spam: The Amateurs Guide to MLM

Copyright 2007 Karen Hurd Enterprises, Inc.

You can spot a new MLMer a mile away. They are
practicing the "3 Foot Rule", and clubbing everyone
within reach who can fog a mirror because "everyone
wants what we have". The really serious ones use
the 7 foot rule. These brave souls are hailed by
the network marketing uplines as "proof you can do
it"! I'll admit it's very brave.

You can spot a new MLMer when you send them an
email and you get an autoreply telling you how wonderful
their new enterprise is. Did they even read the email
about the PTA meeting? You'll never know. And now
you're hesitant to ask, because you might be subjected
to a sales presentation when you call about the bake sale.

You can spot a new MLMer because they will tell you they
are making lots of money (especially if they are communicating
with you online), and they've only been in the biz 3 weeks.
They tell you that because they think telling you about their
fabulous results (even if they don't exsist) is what it takes
to attract you.

New network marketers are some of the least coachable
people around. Tell them to wait 48 hours until they are
trained before they launch their business, and they've
literally burned their entire warm list by Saturday.

Amateur network marketers whip out their business card
and offer an information pack before you can say, "Hi. I'm
Karen. What do you do for a living?". They almost always
make you sorry you asked.

Amateur MLMers answer every question you ask with a

Confession: I have done every single one of these. Sometimes
they worked and resulted in a new customer or distributor.
But more often they alienated people and contributed to
the stereotype of network marketers as pushy sales people.
And you know what? We earned that stereotype fair and square.

When attorneys do what we do, we call them "ambulance chasers".

I love this industry, I love this profession, and I think network marketers
are some of the best people around. I'm impressed by the determination,
and the genuine desire MLMers have to run an ethical business that
benefits others and changes lives. I believe that MLM is unique
in that regard.

Let's remember that we are a PROFESSION not a side show. Let's
act like humans who respect the boundaries and decision of others,
not like aliens from the Galaxy Binary Matrix. If we as an industry
act like professionals not rank amateurs, we can change the
stereotype, and showcase our industry for what it is: the only business
model available for the non-business person to create wealth.

About the Author:
Karen Miner Hurd has been a Maniac all her life.
To find the best home based business ideas and
opportunities so you can work at home visit:


1 comment:

g said...

Sensible post.
Honest, accurate, no-nonsense, constructive and well written.
One of the best I've seen in a long while, and perhaps ever.